Digital Marketing Specialist
Mir Ibrahim Ali Khan
About Me
mirkhan2697@gmail.com
+971 581809282
+91 9642353781
Results-driven Digital Marketing Specialist with hands-on experience in WordPress CMS, WooCommerce eCommerce management, SEO, paid advertising, and social media strategy. Proven ability to build, optimize, and scale digital platforms that drive traffic, engagement, and conversions.
Skills & Expertise
Data Analysis (Paid Marketing KPIs)
Campaign performance analysis across Google Ads, Meta Ads, and TikTok Ads
Tracking and optimization of key KPIs: CTR, CPC, CPA, ROAS, conversion rate, and impression share
Audience, keyword, and creative performance analysis for optimization decisions
Conversion tracking setup using Google Analytics, Google Tag Manager, and ad platform pixels
Performance reporting with actionable insights for budget allocation and scaling
HTML, CSS & PHP (WordPress-Focused)
HTML & CSS for theme customization, layout adjustments, and responsive design fixes
PHP usage limited to WordPress template customization and functions.php enhancements
Editing and extending WordPress templates without breaking core functionality
Troubleshooting layout, styling, and minor backend issues within WordPress environments
Website & CMS Management
End-to-end WordPress website development, customization, and maintenance
WooCommerce (eCommerce) management including products, pricing, inventory, shipping, and taxes
Theme customization, plugin configuration, and performance optimization
Website speed optimization, mobile responsiveness, and security best practices
Content publishing workflows and CMS governance
Social Media & Analysis
Social media strategy, content planning, and publishing across Facebook, Instagram, TikTok, Pintrest and linkedIn
Management of organic and paid social campaigns with ongoing optimization based on engagement and conversion metrics
Performance Reporting & Optimization
Google Analytics (GA4) & Search Console
CMS & CRM
CMS management using WordPress, WooCommerce, Shopify, and Wix
CRM integrations for lead capture and tracking (forms, inquiries, and conversions)
Setup and management of contact forms, lead flows, and role-based access
Integration with email marketing tools and analytics platforms
Managing content updates and customer data workflows
SEO & Email Marketing
End-to-end SEO execution including technical, on-page, off-page, and local SEO (Google Business Profile & map rankings)
Keyword research, competitor Analysis, content optimization, and internal linking to improve organic visibility and search performance
Email marketing campaign setup, segmentation, and performance tracking aligned with lead generation goals
PROFESSIONAL SUMMARY
I am a Digital Marketing Specialist with experience managing end to end digital ecosystems from building WordPress and WooCommerce websites to executing SEO, paid advertising, and social media strategies. My work focuses on creating scalable websites, optimizing eCommerce performance, and driving measurable growth through data-backed marketing decisions. I have worked across multiple industries including healthcare, education, retail, real estate, and recruitment, collaborating closely with designers, developers, and business stakeholders to deliver results efficiently.
Work Experience
Jan 2021 – Oct 2025
Digital Marketing Specialist
Solvemax Technologies, India
At Solvemax Technologies, I worked as a full-stack Digital Marketing Specialist handling website development, SEO, paid advertising, and social media strategy for multiple international clients.
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Developed, managed, and optimized WordPress, WooCommerce, Shopify, and Wix websites for diverse clients
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Led SEO, SEM, and local SEO (AEO) initiatives, improving organic visibility and search rankings
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Planned and executed paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads, including Performance Max
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Managed social media strategy, content calendars, and publishing across Facebook, Instagram, TikTok, and Pinterest
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Collaborated with UI/UX designers and developers to improve user experience, increasing conversion rates by 4–7%
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Delivered projects ahead of schedule while managing 25+ client accounts monthly
Case Studies | Selected Projects
Industry: Healthcare Manufacturing
Role: Server Deployemt, WordPress Development, SEO & Content Strategy
Case Study 1
Al Shifa Medical Products Co. — Saudi Arabia
Tech: WordPress, On-page SEO, Technical SEO, HTML/CSS, GA4 Analytics
Challenge
Al Shifa required a bilingual (English & Arabic) corporate website that complied with healthcare standards while improving organic visibility in regional search results.
Solution
We designed and developed a scalable WordPress website with seamless bilingual functionality. Product catalogs and regulatory content were meticulously structured to ensure compliance with industry norms. On the technical side, we implemented robust SEO practices, including sitemap creation, schema markup, and indexing strategies. We also optimized page speed and mobile UX to ensure a smooth experience for enterprise users accessing the site on multiple devices.
The Result
- Organic search visibility increased by approximately 45%.
- The site achieved excellent performance across both mobile and desktop platforms.
- Al Shifa now has a low-maintenance infrastructure that supports long-term content growth.
Industry: Retail / Wholesale Furniture
Role: WooCommerce eCommerce Website & Management
Case Study 2
Auswood Furniture — Australia
Tech: WordPress, WooCommerce, UX Optimization
Challenge
Auswood Furniture needed a reliable, scalable eCommerce solution capable of handling a large product inventory while reducing cart abandonment. Their existing system struggled with product management and checkout efficiency, which affected both customer satisfaction and internal operations.
Solution
I built a WooCommerce-based eCommerce website on WordPress that could handle over 300 product SKUs with complex pricing rules and inventory workflows. Payment gateways, shipping zones, and tax rules were configured to support seamless operations. Additionally, I streamlined the checkout experience to simplify the purchase flow for customers, reducing friction at critical points.
The Result
- Cart abandonment decreased by around 20%.
- Operational efficiency improved for internal staff managing products and orders.
- The platform is now scalable, supporting future expansion and a growing product catalog.
Industry: Construction Services
Role: SEO, Lead Generation & Analytics
Case Study 3: PPC, Pmax, SEO & Lead Generation Website
Construction Mecca — USA
Tech: Google Ads, WordPress, SEO(On-Page, Off-Page, Technical & Local), GA4 Analytics, Google Search Console
Challenge
Construction Mecca required a website focused on lead generation, with strong local SEO visibility and performance tracking. They needed to ensure that service pages ranked for relevant search terms while also capturing inbound leads effectively.
Solution
I developed a conversion-optimized website highlighting service pages, accompanied by comprehensive keyword research and both on-page and off-page SEO strategies. Google and Meta tracking pixels were integrated for detailed analytics, while CDN and performance optimizations ensured fast page load times.
The Result
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Inbound leads increased by approximately 35%.
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PageSpeed scores reached 90+, improving user experience.
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Visibility for long-tail service keywords strengthened, supporting sustained organic growth.
Industry: Information Technology Services
Role: Web Developer / SEO Specialist
Case Study 4
Focline Technologies LLP – UAE & India
Tech: WordPress, WP Plugins, SEO(On-Page, Off-Page, Technical & Local), GA4 Analytics, Google Search Console
Challenge
Focline Technologies required a professional digital presence that accurately reflected its IT expertise while supporting active recruitment across multiple regions. A key requirement was a fully functional Careers section with a job search and application workflow, alongside improved search engine visibility in competitive IT markets.
Solution
I developed a dynamic WordPress website featuring a fully integrated job search portal within the Careers page, allowing candidates to easily browse and apply for open positions. The site was designed with a modern, clean, and professional layout aligned with Focline’s IT brand identity.
To enhance discoverability, I implemented comprehensive content optimization, on-page SEO, schema markup, and technical SEO improvements. Performance and usability were prioritized through responsive design, fast-loading pages, and a smooth user experience across all devices.
The Result
- Enhanced brand credibility through a modern and professional web presence.
- Improved search engine visibility for key IT related queries.
- Streamlined recruitment process with an intuitive job search and application system.
- Consistent, high performance user experience across desktop and mobile devices.
Industry: Education
Role: Social Media Strategy, Content Creation & Lead Generation
Case Study 5:
SMP Institutions
Tech: Canva Pro, Capcut, Notion, Meta Business Suite, Social Media Strategy, Content Creation & Lead Generation
Challenge
SMP Institutions aimed to increase admission inquiries while strengthening its digital presence across social media platforms. In addition to generating leads, the school needed consistent, high-quality content that could educate parents, showcase campus life, and build trust while also improving the quality of incoming inquiries.
Solution
I managed SMP International School’s social media handles end to end across Meta platforms, including Facebook and Instagram. A structured content strategy was developed to balance awareness, engagement, and lead generation.
This included the creation of visually engaging infographic posts covering admissions, academic highlights, events, and student activities. All creatives were designed using Canva Pro, ensuring a consistent brand identity, clean layouts, and clear messaging tailored for parents and guardians.
To increase reach and engagement, we also edited and published short-form video content (Reels) showcasing school activities, classrooms, celebrations, and announcements. Reels were edited using CapCut, optimized for vertical formats, trending transitions, and platform-native storytelling.
In parallel, we handled content scheduling, publishing, and performance monitoring across Meta platforms. Paid and organic campaigns were optimized to drive inquiries through lead forms and direct calls, while audience targeting and funnel optimization ensured higher quality leads.
The Result
- Admission inquiries increased by approximately 50%.
- Lead quality improved by 35%, resulting in better conversion rates.
- Strong growth in engagement through consistent infographic posts and Reels.
- A professionally managed social media presence that strengthened brand trust among parents.
Certifications
Tools & Technologies I’ve Worked With
